While all the main characters are black, this story transcends race
Well, this obviously implies that movies with all Black casts are made specifically for Black people, thus non-Blacks may not be intrested (which is sometimtes the case, mind you).
The above quote is obviously trying to get non-Blacks to see the film, since Blacks seem to go see films with Black leads (funny how that works).
Now, to say a movie like, oh, I don't know, Clerks has an all white cast and trascends race would also apply, but Miramax wouldn't need to tag Clerks with such a quote because the majority of people who will end up seeing it will be white.
It's like, if the advertised Amelie as being "a French film that trancends the language barrier," because the majority of people in America do not speak French, hence French-speaking people are a minority in America and thus have to have special attention paid to them in advertising.
English speaking Whites are the standard audience in America. Anything outside that needs special attention to get more peopel to see the movie.
Since Blacks are in the minority and will be the most likely group of people to see Antwone Fisher, the studio needs to try to make the film appeal to the widest audience possible, and since whites make up a large part of the movie-going public, then saying the film transcends race will make those (perhaps) few whites who see this only as a "black" film to concider seeing it.
I hope this helps.
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