New way of releasing film that's for sure...


and Before Time VI Released Straight To Landfill

November 4, 1998 | Issue 34•14

HOLLYWOOD, CA–In a gala Hollywood burial, The Land Before Time VI: The Secret Of Saurus Rock, the latest installment in Universal Pictures' and Amblin Entertainment's long-running animated series, was released straight to landfill Tuesday. "For the first time ever, we're bypassing video stores and taking this beloved Don Bluth family adventure series directly to its biggest market," Universal Pictures spokesperson Marianne Fordson said. More than 250,000 copies of The Land Before Time VI were released from a dumptruck and buried under 950 tons of dirt and refuse in the L.A. Department of Sanitation's dump site in Hollywood. "Join us in welcoming this funny, heartwarming dino-tale to the bottom of an enormous mound of trash," read a press release for the film.

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I agree that is a new way to release a film.

Peace,
Amanda

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