The Epic Failure of Bravestarr: How Can Hubris & Research Be Wrong?

https://www.youtube.com/watch?v=6LvFd9Iex2o

Mattel and Filmation partnered on a property, Bravestarr, in the 1980's they were sure was going to be the next huge hit like Masters of the Universe.

Instead it lasted 1 season and helped to sink a studio on the process. This is the story of Bravestarr and how market research isn't always the way to go.