In the 1970s and 80s, the television industry was under pressure from lobby groups who complained that there was too much violence and advertising during children's programming and not enough educational content. The 1980s saw an explosion of first run syndicated TV series intended to promote toys, but cartoons such as He-Man and G.I. Joe still included lessons for children in an attempt to placate their critics.
Eventually new regulations were introduced in the 1990s that required American broadcast television stations to limit advertising aimed at children and air more E/I (educational and informational) programming. The new rules, along with other factors such as the rise of cable specialty channels that did not have to follow the same E/I requirements as broadcast television stations, contributed to the decline of Saturday morning cartoons on the networks and syndicated toy tie-in shows.
reply
share