about the bungee cord jumper

I saw this in 1997 or so and never again so I might not remember this right. I remember a guy jumping off a building and the cord was too long and he hit the ground. Well, even it it wasn't too long, it was a building not a bridge. If he had tied it a correct length, wouldn't he have just smashed into the brick wall?

Oh, and I remember the draw and quartering being kind of nasty.