I hated the film. Max, Schwimmer's character, was totally unlikable and we knew what was going to happen as soon as he made his proposal to Jay, the Jason Lee character. I only watched it all the way through because the person I was with happened to be watching it. "All the hate" is, I think, because of the utter douche-dom of Max. Despite what we see as his obvious insecurity, the audience ultimately can't find a single redeeming quality for the guy, therefore there's no tension when he asks Jay to test Sam. Max is not a good friend to Jay, nor is he a good boyfriend to Sam. For these reasons, we WANT Sam and Jay to fall in love. Only at the very end, when he's the best man at the wedding, does he show any humanity. Too damn late.
David Schwimmer went out of his way to find roles like this so he could shake the "good guy Ross" vibe. He didn't want to be typecast. I think he went a little too far with his character in this one.
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