Like the other poster, the movie info and even yourself said. To keep the rights. If they didn't make the movie, they would lose the rights. "Could they even make money off it" No. But the point wasn't to make money, but to retain the rights until they could make a movie that they could make money off of.
You can't just keep the rights active for something, even by paying for the rights. You actually have to do something with the product you have the rights to. Another example is that ages ago DC didn't have a regular Wonder Woman comic. She merely appeared in other comics. However they wanted to retain the rights, so that another company can't release a "Wonder Woman" titled comic, so even though they paid for the copyright, they still had to occasionally release something under that copyright, to retain it. So they released a single Wonder Woman comic every once in awhile to meet the requirement and retain the rights to the comic name.
You asked:
"If they weren't planning on releasing it, then why bother making it at all?"
After you previously answered:
"because the producers were at risk of losing the rights"
To Love and win is the best thing. To Love and lose, the next best.
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