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Was Batman the first modern Hollywood blockbuster?


I personally, always assumed that Jaws and Star Wars were the first real "blockbusters", but would Batman be this if you're taking under consideration a "worldwide event with merchandising"?

https://www.yahoo.com/movies/how-tim-burtons-batman-changed-the-way-summer-movies-86507447967.html

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Yeah i guess i'd say it was.

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