THIS IS NOT A CHRISTMAS MOVIE!
ok, just stop it, just stop it. everyone, everywhere stop foolishly sending out ill informed messages making this movie seem like a Christmas movie. this isn't a Christmas movie. the reason why is Christmas is always in the background and Christmas is not a big part of this movie. John McClane doesn't go out and buy a Christmas tree, he doesn't get ornaments, he doesn't shop for Christmas presents, he doesn't sing Christmas songs, you never see a Santa Clause, and this movie is not jolly and it doesn't have a Christmas spirit in it, and in the end, this movie isn't about Christmas. this movie is about survival, action, violence, and getting to his wife. Christmas is just used as a backdrop, a plot device, but it's not the main plot motive.
A Christmas movie has to be about Christmas in an essential way where it moves the plot in the direction of anticipating Christmas and thinking about Christmas and it has to have enough Christmas images to make you think of Christmas and a spirit of Christmas.
Also, the way you know for a fact that this is not a Christmas movie is when you were a little kid and you watched this movie did you think it is a Christmas movie? if the answer is no, then it's not a Christmas movie and when i watched this movie as a like 10 year old, i didn't think this is a Christmas movie i just noticed the slight Christmas presence in this movie. the reason i say this is because when you are from the ages of 4 to 12 years old and you watch a movie you don't overthink things so you form rational explanations and logical conclusions about things that are correct.
oh, and another point, does the cover on here show any Christmas related things? no, it doesn't because this is not a Christmas movie.