Why was Elmo on TV?


I understand musicians will often plug an album before it's released. After all, it boosts album sales. But that usually only happens with established bands.

Elmo, as far as I could tell, was recording a pretty good album, but he was still unknown. Why would he be featured on TV and go through all those interviews? He was still a nobody as far as I can tell. His big album, the one that would propel him to fame, hadn't been released yet. Still, there he was giving interviews on TV.

This part didn't make sense.

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He had a lot of "outside" help (think Emmet and that angel guy from Halo records).

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I see.

Though I thought the angel guy was no longer an angel, as he'd been sent to earth as a new soul.

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