MovieChat Forums > Howard the Duck (1986) Discussion > Why was this movie a flop?

Why was this movie a flop?


Why was this movie considered a flop? I thought it was a really funny and enjoyable movie to watch and it deserved a much better reputation than it recieved.

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I had no idea it was a flop until the internet, when I was a kid everyone I knew loved it.

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Maybe it made less money at the box office than it cost to make? That's the definition of a flop as far as I know.

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For decades now, critics have been unfairly harsh. I never thought it was a particularly bad movie -- I enjoyed it, and Lea Thompson was well cast. As someone who read the comic books from the beginning, I was glad it was done.

The box office performance WAS poor, so from that standpoint I'm sure it qualifies as a flop. But there have been so many other films that were big financial disappointments initially that are now decently regarded.

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To me, I don't consider that because it made less money it was a flop. My friends and I used to pay for one movie and sneak into all the others all day as I am sure many, many teens of the 80's did. To rate popularity on money is stupid since many teens and young adults seldom paid for any movie in the theater back then.

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It was a flop? I loved it. So did most people I know.

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It wasn't much of a flop. It cost $37 million to make, and made $38 million worldwide. Don't know why it's so widely regarded as a huge flop.

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It wasn't much of a flop. It cost $37 million to make, and made $38 million worldwide. Don't know why it's so widely regarded as a huge flop.
Financially, that is a major flop if your numbers are correct.

1) I doubt if the production costs of $37 million includes all the costs of print-making, sub-titling/dubbing and promotion - particularly outside the USA.

2) There is a difference between box office gross and studio net. The theatre need to take a cut in order to stay alive, and the distributors also take a significant amount. Then there are the shipping companies who deliver the films to the theatres. I am certain these items (and others I am sure I didn't think of) will have been far, far more than a single million worldwide.

No, if your figures are correct, this was a major financial flop.

----

BTW, I quite enjoy this film, and like others here I don't understand the vicious attacks made on it. Yes, I know it was not an Oscar-worthy production, but I certainly found it a bit of rather mindless fun.

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Why was this movie considered a flop?


Production cost in 1986...32 million.
Box office intake...10 million.

Simple math...;)

K

"The Lord moves in mysterious ways-sometimes He'll come in at an angle..."
-Garth Marenghi

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$37 million and it made $37.9 million

Learn little people.

Charlie- Wild Card Bitches!

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$37 million and it made $37.9 million

Learn little people.


Ummm...it didn't earn the 37.9 back until it was shown overseas...and years later, after its release...at the time it was originally in theaters in the USA, it earned 16 million back ( I had guessed 10 incorrectly...but I was close...;)

"The film's production costs were $37 million and it made $37.9 million at the box office worldwide. Although this would give the impression it at least made its budget back, this would not be the case due to distributor overheads and inflation."

http://en.wikipedia.org/wiki/Howard_the_Duck_(film)#Box_office_perform ance

TOTAL LIFETIME GROSSES
Domestic: $16,295,774 42.9%
+ Foreign: $21,667,000 57.1%

= Worldwide: $37,962,774

http://www.boxofficemojo.com/movies/?id=howardtheduck.htm

Perhaps before you advise others you should 'learn a little' yourself...:)

K


"The Lord moves in mysterious ways-sometimes He'll come in at an angle..."
-Garth Marenghi

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Not only did the movie statistically not make any money, it was a George Lucas production and up until this time nearly every movie he had backed in some manner was a money earner. I was just entering college in 1986 and remember people being stunned at how poorly the movie was received. We had to see it for ourselves and were even more stunned at how comparatively awful it was next to anything else that had the Lucasfilms name associated with it.

That combined with the poor take at box office contributed to the mythos of this being one of the alltime biggest bombs ever, but a lot of that perception has to do with how the film performed in comparison to the material Lucasfilm Prod's were usually associated with. I recently got to see it again courtesy of an overseas made DVD and I agree that it's not half as bad as some people have made it out to be, and as a matter of fact I'd say that the movie has sort of gained some cultural value over the years, especially in terms of "bad cinema", a concept that has only become truly vogue since the era of MST3K.

I think if re-released now, theatrically, there is enough nostalgia interest in the movie alone to guarantee that it might actually make some money. I might also say that it's certainly a more interesting movie than Lucas' 3 final Star Wars toy commercials, or at least it's bizarre in a way that makes those movies seem boringly ordinary in comparison.

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Yeah..... I'm not going to listen to someone who gets his information from Wikipedia.

And I stand by what I said, For you information over sea box office still counts as box office intake. So i was right.

Learn some Information you jackass.

Charlie- Wild Card Bitches!

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Didn't/don't video rentals generate money also?

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Technically this movie actually made a small profit, if you simply line up production against box office take. However, just going over "breaking even" would still be a flop in almost any producer's eye.

Fear is the Mind Killer

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[deleted]

Doesn't this fighting EVER get old to anyone here?

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It was a flop because it was horrible.

I don't read the script. The script reads me.

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That's your opinion.

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Ok, ok, here it is...

March 10th (or maybe 11th, I wasn't that big a fan), I'll be picking up my Howard DVD. Yes, the film is notoriously horrible. Yes, it's a million play-on-duck jokes. Yes, duck-on-Lea sex. But that's why we were given the phrase "guilty pleasure". Someone, somewhere, long ago, loved a horrible film because it was *charmingly* horrible, and needed a heady term to squelch the ire of those who didn't understand why. All our brains work in different ways. I can't sit through "Lord of the Rings", but Howard...

Now, the flop side. Yes, domestically it was ravaged by bean-counter types because of the severely lop-sided budget-to-profit ratio. Hey, 15-20 of these come out a year (even in 1986) and most are laughed at for five minutes and then discarded. BUT...when you have George Lucas involved, a studio in a dry spell (sans "Back to the Future"), and a (at the time) HUGE production cost, you're bound to get more attention.

How bad of a magnified FLOP was this? It didn't just open and close, get written off. It actually ended or disabled several careers in its wake. Lucas didn't get near a film for two years; Lea Thompson had just come off of "Back to the Future" and after this and Some Kind of Wonderful, splat; Jeffrey Jones had just done "Ferris Bueller" and still managed to eek out a character actor career post-Howard; Huyck and Katz only made one more theatrical film after this; and the head of MCA/Universal, Frank Price, was forced to resign.

Howard garnered many a "bad film we love" devotees, but otherwise left some pretty bad carnage (at the time).

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[deleted]

Howard the Duck...

Flop - Yes

One of George Lucas's worst films - Yes

One of the worst movies ever - Definitely, not.

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I think the last paragraph of this explains perfectly why this was regarded as such a huge flop.

It ruined careers and caused higher ups to resign. George Lucas just about lost it all as well.

THAT kind of impact has a bit more impression than the financial loss.

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It got very bad reviews from critics and audiences stayed away from this film. That is what makes it a flop, but the reason it was a big flop was the fact that it was an expensive turkey that lost money.

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