SPOILERS AHEAD. The movie poster is the look Ayla has painted on her face in a pivitol scene in the movie. Ayla is painted that way as a healer, and in the cave scene where the warriors are to fight a bear. The scene is important because Ayla involves herself to save an injured warrior, practically coming face to face with the bear itself. It might be the bravest thing the other males have ever seen a female do. Also in that scene, Ayla's only possibility for love (up until that point) was a man who was killed trying to save her.
I think the face paint also represents her strength and acheivements in general in spite of many odds stacked against her. It represents her power as a prominent tribe member and someone who repeatedly beat the odds that had been dealt to her.
The poster itself is beautiful and striking, something that draws in a viewer. To have Ayla standing in a grassy field would have been rather boring in comparision.
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