Probably way to late to answer, but here go's...
Willy's interpretation of the Am. Dream was pick a job that made a lot of money, and be likable so that you don't really have to work hard. He encourages his kids to be popular, not studious. He is truly happy in construction work (fixing stuff in the house), but doesn't respect the blue collars. He has no respect for anyone except those who make money, yet he expects respect from everyone, even though he makes no money. He constantly boasts of imagined successes he had previously in his life. He talks about building relationships as the key to success (They love me in ...), but the man does not have one constructive relationship at all, personally or professionally.
It's really funny how Miller deconstructs all the self-help, positive thinking, Norman Vincent Peale and Carnegie success systems through such a low man (Loman) as Willy. Here is a man who probably only studied these types self-help books, yet it failed him because he truly never should have been a salesman, as his passion and ability was construction.
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