I don't think it didn't make money because the subject was infidelity. Yes, this movie did focus on the affair, which many times is simply treated perhaps as an aside or just a given in other films, but I really don't think it was the subject per se for which it didn't do as well in the States. I really think it's because it was a very quiet, realistic, slice-of-life type of film. Quiet films weren't as much in fashion in the 80's in the US. So many "successful" films of this decade in the US seemed to be loud, rather over-produced, bloated MTV-inspired pieces of garbage during this decade, in my opinion. Certainly not all of them, by any means. But, the decade overall was just not as refined. It started with a BANG with Raging Bull, and certainly had some other good films in between (Terms of Endearment, Mortal Thoughts (also underrated, I think...even though I've hated Demi Moore and Bruce Willis in just about everything else they've ever done)). I don't know, but I think one of our best periods of film-making, in the States, was the '70's. It was our "New Wave" decade, much as the '60's were to France and the rest of Europe, for the most part. Any way, "Falling in Love" was definitely comparatively a "quiet little film", and didn't get a lot of press or anything. I absolutely loved it at the time, and still like it very much. I know it by heart, practically.
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