Solid Family Film except for the Profanity

This is an odd film. Apparently, it's aimed at a family market, but there is a large amount of swearing. The prodigious amount of profanity is highly inappropriate for a film aimed at children.

Someone wrote on these boards that it's too serious to be a family film. I disagree. My 8, 7, and 5 year old girls were fixated by the film. They want to see it again.