the new generation should be familiar with Kirk and Co due to the JJ films.. which *should* have made them curious enough to check out some of the original stuff (a couple of the movies anyway)
however things move fast these days and even the JJ films are (seemingly) a thing of the past now (and beyond the first movie didnt really resonate/impact too much in the modern era of MCU, DC, SW)
however TOS and Kirk Spock Enterprise etc is and has always been the pop culture the same way SW, Bond, Indiana Jones, Dr Who etc - its just a case of rejuvenating the franchise when they go stale/dormant whatever (TOS is about to get another go with the new series Strange New Worlds and maybe the 14th movie)
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