Anyone remember this publicity stunt?

When this movie was first released, there was a contest in Cleveland, Ohio to see who looked best in the jeans from this film. Only women were allowed to enter, and per the newspaper (The Plain Dealer) coverage of the event, they wore a flesh colored undergarment.

I can't remember what the prize was, but if they did this in Cleveland, it must have occurred in other cities.

Anyone else remember this?