I think there are 2 purposes of the dog:
1- Julie Andrew had a doctor who asked her and her husband, Blake Edwards, who directed S.O.B., if he could be in their film. I grew up with the doctor's children, and he was also my doctor throughout the 1970s and 1980s. He was close friends with Julie and Blake, who put him in most of his movies! His name is Herb Tanney and is often billed by different variations of this name. If you look up Herb Tanney in IMDB, you'll see how many times Blake Edwards gave Herb small cameos in many of his films. So, the first reason for the dog is not really for the dog at all. It's so that Blake Edwards could use his friend and doctor in a role that always has some significance in his films.
2 - The second purpose, I believe, is that Blake is taking a very deplorable look at the film industry. This can be seen through the title alone, but the man who has a heart attack on the beach is a great example of how narcissistic and self serving people in the film industry can be. Here are a bunch of people in the "business", having a party to help cheer up a filmmaker. Right next to them is either a dead, or a dying man, stranded on the beach. With the exception of his dog - the man is ignored completely. The film industry S.O.B.s are so single-minded and self serving that even when the dog howls, they cannot see or hear it. OR, the people in the film industry know he's there, but can't be bothered to help him! I think it highlights what Edwards is saying about the film Industry in a wonderful, non verbal way!!! I'm sure Edwards intended it to be funny, but he missed the mark, because it's too upsetting to be funny. It would have been more funny had the man sat right next to a party-goer, so close that he can actually touch her, but she is so self-absorbed that she pays him no mind. Or it might have been funnier had the party-goer seen the man gasping for breath and, in one swift move, changed her seat on the beach in order to sit next to someone who is actually alive, hence has the ability to help her! She simply has no time for anyone who cannot further her career!
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