MovieChat Forums > Hospital Massacre (1982) Discussion > Original title: Be My Valentine.... Or E...

Original title: Be My Valentine.... Or Else!


http://www.youtube.com/watch?v=GlEG2Hjk9Ic

I'm not the uploader but I can safely say this is from the Paragon Video Productions VHS of New Year's Evil after the credits have rolled. Always love seeing promotional material for films when they had working/alternate titles. Glad to find it on YouTube.

Quit that snifflin' or the boogeyman'll be gettin' ya.

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[deleted]

I kind of like Hospital Massacre myself. It's a bit generic, like any movie with 'Blood' in the title for instance but I still like it. Be My Valentine... Or Else! does have a certain ring to it, though. I'm thinking the reason for the change was because the hospital setting was a more prominent aspect to the film than the holiday, which seems pretty underplayed, in my opinion.

Quit that snifflin' or the boogeyman'll be gettin' ya.

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I have both prints with the different titles on each one....I wonder if any prints exist with the original "Be my valentine..." titles. I watched the "bonus teaser" that was originally on a VHS that someone kindly posted to youtube. I love it. Just the title with the bloody heart with the knife through it with flowers...no sound...no dialogue. Just that heart with the knife through it. It's extremely effective. If I sit there in the dark with my laptop on and watch it over and over again enough...i'll get the spookies. LOL!

Check out my horror blog, "LINUS LOVES 80'S HORROR" at http://linusloves80shorror.blogspot.com

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[deleted]

What sounds better to market X-Ray or Hospital Massacre? The latter will catch far more attention.

Same thing with I Spit on Your Grave. Original title was Day of the Woman.

Both alternate titles are catchier simple as that.

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Calling it Hospital Massacre could detract more than it attracts. Out of all the titles which exploits the audience more and which audience is being exploited?

Calling it Hospital Massacre brings in gore hounds who wont really get their fill as it's not that gory, calling it Be My Valentine.... Or Else! won't really attract gore hounds but it may reach a wider audience who don't expect a slasher film, calling it X-Ray will have a similar effect to Be My Valentine.... Or Else! However X-Ray's are associated with Hospitals with are horrible places to be in it sounds more horrific so people wont be as surprised that it's a slasher film which is why I prefer the title X-Ray.

I don't think the valentine theme lends it's self well to a hospital environment and lets face it once Barbie gets out of the hospitals reception the valentines theme disappears. This is why I think Be My Valentine... Or Else! Is a poor title for the film as it is, if the valentine theme was a lot thicker it could work.

Answering my question I think will answer why the films has a variety of titles, the makers didn't know who to sell it to so decided via a multitude of titles to fire at everybody, eventually one of the titles will have attracted the attention of somebody, once they see it it's money in the bank however the rating of the film is affected by people paying to see which ever title they saw and then coming out of it having expected to see something else, only a few will have got lucky and gone in with the right idea.

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Answering my question I think will answer why the films has a variety of titles, the makers didn't know who to sell it to so decided via a multitude of titles to fire at everybody, eventually one of the titles will have attracted the attention of somebody, once they see it it's money in the bank however the rating of the film is affected by people paying to see which ever title they saw and then coming out of it having expected to see something else, only a few will have got lucky and gone in with the right idea.


It really had nothing to do with that. "Be My Valentine" was dumped because, around the time they were shooting this in December, 1980, everyone found out about "My Bloody Valentine." Whenever anyone got word that Paramount was doing another holiday slasher, everyone else got out of the way. (Also see MGM with "Killer Party.") The irony is that, other than the "Friday the 13th" series, they all stiffed at the box office. After "My Bloody Valentine" died - and their own "New Year's Evil" didn't do much either - Cannon wanted nothing to do with another holiday horror. So it wasn't released in time for Valentine's Day, it wasn't promoted as a Valentine's Day picture, and, as far as the U.S. theatrical market was concerned, it was barely released or promoted at all. The other irony is that, due to Cannon sitting on it for a year (again, also see MGM with "Killer Party"), when it finally hit theatres in very limited release (How limited? So limited, even Variety thought it went straight to video), they had to compete with "Halloween II" and "Visiting Hours."

"X-Ray" was only axed for the American theatrical and home video market. It was obviously a decision on the part of the U.S. division of Cannon, as they presumably didn't think it was a marketable title, because it was retained for all English-speaking territories where Cannon released it theatrically. But it's worth noting that after its almost-nonexistent American theatrical run in the Spring of 1982 as "Hospital Massacre", it played premium cable in 1983 under the "X-Ray" title while simultaneously hitting home video that October under the other title. So, apparently, the title was good enough for TV, just not good enough for anyone to leave their house to see.

Cannon sacked the original director and star too, but that's neither nor there.

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Thanks for clearing that up. Were you involved with the film?

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