what did BAXI (boiler makers) have to do with this film?

looking through the cast of characters. i see that one of EVILS hencmen are called "Baxi Brazilia III" which at the time of this film being made would have been a popular boiler in the early 80's. surely baxi must have made some sort of contribution(financially to the film) for this way of advertising(not that you hear him called by his name in the film???? well i couldnt hear it)