The poster/cover art creeped the hell out of me as a kid!
Whenever I went to the video store with my folks when I was in my single digits, I would always look through the horror section. There would be cover art that would intrigue me. This was one of them. Even though there was nothing on it but a drawing of these smiling children, the way it looked used to creep me out! I would have nightmares about that poster art for months until I got the courage to finally watch it. It was then that I realized one thing: Sometimes the poster art for a horror film is more scarier than the movie itself.
I'm so scared your little head will come off in my hands!