"Similar to other fashion decades (The 50's were not all about Poodle skirts!), not everyone wore big collars, Platforms, disco skirts, Elvis glasses, etc. There are too many other movies/television spots those looks became too cliche'."
Very true, movies do tend to over-emphasize cliche fashions of whatever time period they take place in but I think with good reason. So many movies take place in a different time period then when then where actually made- therefor they will always use whatever fashions people would EXPECT to see from that period. A lot of people probably weren't even born during whichever time period they happen to be set in, so if a movie takes place in the late 60's you better bet on seeing a lot of hippies even if in reality at that time they were a just a very small percentage of the general population. I tend to think this movie isn't overly cliche 70's fashion because 1) It was made in the 70's so of course not everyone would be in leisure suits with cheesy gold chains and platform shoes and 2) as someone else stated the whole movie was based around models that wear the newest fashions and usually that takes a year or two before it takes hold with the general public and becomes trendy.
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