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Incredible Melting Man: Best Marketing Ever for a B-Film?


Bad reviews, running jokes, rotten tomatoes on YouTube and all, I must say that I can't think of any other Z-grade films that have stayed in the male public conscious for as long as IMM has. Everyone here seems to remember vividly the posters, the PR about the film in magazines, etc. Even if none of us got to see it until years later. you have to admit that whoever was behind the marketing of this movie richly deserved his paycheck.

Anyone agree?






There, daddy, do I get a gold star?

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I was certainly obsessed with this film as a kid, and not allowed to see it. In particular I remember the shot of the nurse plowing through the glass door from the TV spots. I somehow conned by folks into letting me buy the Ken Films' Super 8 abridgement about a year later. It did not disappoint.

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SOME of us did get to see it in '77. It played a drive-in just outside my city, operated by relatives, so i got to see the odd movie i shouldnt have at that age. It was running when we paid a visit one night. I was eight. Stuck with me ever since. Even then, I knew it was a B-movie, in league with the ones I regularly watched on Satruday afternoon TV creature features at the time, and when it finally made it into that rotation, I frequently made time for it, often just to ponder what an awful death melting would be. Impressionable young mind, of course. Thirty years later, I seriously contemplated the MOD version but was glad I procrastinated until Shout's phenomenal Blu-ray came out. Pristine presentation with solid supplements that rightly don't over praise the film while acknowldeging it's unarguable importance in the timeline due to key personnel on its make up and effects team. Movies needn't be great to be important. 'Nuff said.

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i just got done watching it, well the MSTk3000 vresion of it anyways. and the ending was a bit confusing, the doctor was killed right? and than what a janitor is cleaning Steve up and the next thing we hear is Steve on his way to space and a shuttle going off?

i'm just making sure that's what happend. terrible movie by the way. just plain terrible. only good thing about it is the make-up. but than i'm a HUGE Rick Baker fan anyways. :)

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I'm just watching it again, I saw it as a kid at a drive-in as a double-feature with "Squirm". I have no idea who took me to the drive-in, my mom maybe? If so how did she survive those two films?

Yeah the marketing was insane for it's time and this was the year "Star Wars" came out! I had some magazines at the time, Starlog and/or Famous Monsters that featured him on the cover. I also picked up a 45 record somwhere with the radio spots for the movie, crazy creepy and corny! I need to list it on eBay or something, maybe.

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[deleted]

Very entertaining.

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