Significance of the Use of Coca-Cola?

As everyone knows already from Thieves Like Us, Altman used to be the main ad man for Coca Cola...



"facts are stupid things" - Ronald Reagan

The plot thickens. A Pepsi machine is center-screen at the bus depot when Milli picks up Pinky's parents.

Sadly, yes very sadly its about the money, not about any deeper meaning. So better buy some COCA COLA.

...I have the feeling every frame of this film was considered and reasoned and bears intricate study.
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😄 Don't read more into something that need not be there. The film unfolded fluidly and also appeared spontaneous to me, which all gelled together without any unnecessary pretentions. The Coke thing was product placement only.

Exorcist: Christ's power compels you. Cast out, unclean spirit.
Destinata:💩

With all due respect, I think you Altman-heads have tiny brains riddled by denial and cannot handle the paradigm shift I was threatening almost 3 years ago. You incredulously shoot down my point on the basis of a drilling back to authorial intentions, and finding no realistic basis -- however, this film began as Robert Altman's dream, and so thus the unconscious should be first and foremost, "The Culprit" we hold accountable ... and what might Freud say if he were here today to observe this internet-hosted Altman-ian symposium? Far from "A coke machine is sometimes only a coke machine" I believe he'd say something more like -- "Always be suspicious when one says something is not to be considered relevant, and especially in an act of polymorphous perversity such as a work of cinema, therein is the intervention of the rational censor to repress a tendency in the unconscious most apparent, dear boy."

The same man, the same brain, the same body who cashed a check from the Coca-Cola Company for advert work also had a dream vision of this film prior to shooting it. And might that dream, that meditation on identity and intra-feminine relationship, be also a upturning of the phallocentric mercantilism from which Altman The Artist emerged on behalf of the unconscious mind? A "watering down" of the rivers of Coca Cola Altman floated into Hollywood on, much like Moses into Egypt -- using a keg of amniotic fluid, that of true maternal as well as artistic creation? A "cutting of the Coke" that was shooting up Altman's nose every day on set, so to speak?

I am sorry to make such an ad hominem rebuttal as to say you have "tiny brains" -- I do not intend to initiate a "flame war" or to "troll you" -- but perhaps that is just years of built up frustration talking, my irrational angst getting the best of me in a cultural landscape that has quite unjustly and self-destructively "struck the root of the trunk of its tree with its axe" in terms of psychoanalytic film theory and now relies on glib platitudes for film criticism bounded relentlessly by the imagined perimeter of authorial intent as well as neo-historicism. When will the individual artist get the coca-cola watered down by amniotic fluid that he or she so thirsts for and deserves, the unique credibility that has us look deeper than what even might be intended consciously by a creator such as Altman?