There is the issue that Michael Ritchie directed both "Smile" and "The Bad News Bears." In fact, the low-earning but cultish "Smile" GOT HIM "The Bad News Bears," and a bigger star than Bruce Dern to appear in it: Walter Matthau(plus recent child Oscar winner Tatum O'Neal.) So "The Bad News Bears" had a starrier cast -- and, perhaps, a more popular topic in Little League, which was played in so many American towns -- and became a much bigger hit than "Smile."
Also: "Smile" had a script by Jerry Belson; "The Bad News Bears" had a script by Burt Lancaster's son, Bill(based in part on "Beverly Hills Little League Teams" including one coached BY Burt Lancaster.) So, even with Michael Ritchie at the helm, "Smile" and "The Bad News Bears" had different stories to tell.
"Smile" is, for instance, really a much more nasty-in-spirit film than "Bears." "Smile" viciously mocks its leads (Bruce Dern and Barbara Feldon) and other characters, including not only Feldon's drunk husband(who is given the "hero-cynic" view of the pageant but is a repulsive human being), the pageant director, and some of the teenage girls in the pageant. "Bears" has Walter Matthau and Tatum O'Neal "to root for"(and saves its nastiness for its look at hyper-competitive macho man coach Vic Morrow, in a great performance.)
I think "Smile" and "Bad News Bears" are BOTH fine films, linked enough in theme and "look" to play as a double-bill, but different in tone and intention. And box office success.
And "Bad News Bears" was the much bigger hit...as its several lesser sequels shows.
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