Also when they are at the RV park Fonda has the radio on and they say "tune in next week when the Cowboys play the Vikings." So it must have been early January since the Super Bowl was always held before January 20 in the 70s.
I too thought it was strange that it was January and all the kids had their bathing suits with them on vacation like it was July, but in Leesville, TX (where this RV park was set in the movie) temps can get up into the high 80s in January, so I can see there being some weather OK for swimming in January. Plus, this "5-star RV park" could have had a heated pool :).
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