Ad placement by COKE.
This movie almost felt like a two hour Coca-cola advertisement. Seriously did Coke must have paid a hefty ransom for as much ad placement as they got in this movie. Almost every scene someone is drinking a coke.
shareAha! This is very true.
But, you must remember that during this time period in the 1930's, Coca-Cola was everywhere! It was really the only commercial soda alive at the time. I think they hit the nail on the head.
You mean... I married my rapist?
That's interesting to note. It had really become part of the popular culture of the time, huh?
What do you think this is, a signature? It's a way of life!
The only commercial soda alive at the time? That´s sort of overlooking Pepsi which was also very much there already... and probably more.
"facts are stupid things" - Ronald Reagan
Coca Cola, Pepsi and RC were all around in the mid 30s. And they were all billed as being elixirs actually good for you! Which explains Duvall's constant intake of it.
This calls for a celebration. I'll get some donuts.
Quite the opposite. There were literally hundreds of independent brands of soft drinks in the US during the '30s, far more than today's Big Three labels (Coke, Pepsi, and Dr. Pepper/Snapple) and the few independents that still survive. Regionalization of businesses and consumer brands was much more common in the 1930s than today, not just soft drinks but stores, restaurants, and consumer products of all kinds. There were many regional and national independent soft drinks available as late as the '70s or '80s that no longer exist (Keen-o, Pip-Pop, Drink-It-Kwik, Whistle Pop, Nehi, etc). Dozens if not hundreds have gone out of business or were bought by the three big worldwide soft drink companies that remain today.
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