TITLE? - 99 and 44/100% Dead! (1974) Discussion

[–] freudified_n_funkified 18 years ago

I'll quote another user:

"
By The Way -, 8 January 2004
Author: StSparky from Fukuoka Japan

The title refers to the now very old Ivory Soap claim of 99 and 64/100% Pure - and there is another "old" meaning for 'pure' that would be known to Frankenheimer and Dillon. It's another word for the material tanners would use in browning leather - dog turds. This should have been a clue to the humor to follow.

This is an interesting and odd film
"

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[–] yawnoc13 18 years ago

Many thanks!

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[–] Samantha-Kimmel 18 years ago

IBH27,
Tanners don't use dog turds; they use urine.

LavaLover

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[–] jic-1 17 years ago

Tanners don't use dog turds; they use urine.

http://www.newscientist.com/article/mg17523585.200-pure-dog-dung.html

Movies I've Seen: http://imdb.com/mymovies/list?l=25003655

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[–] gaby01575 17 years ago

I saw this a long time ago and I may be wrong but my impression then was that it was a reference to Harry Crown's use of a "deadly" Magnum .44 for his hits.

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[–] dasein451 17 years ago

I saw this a long time ago and I may be wrong but my impression then was that it was a reference to Harry Crown's use of a "deadly" Magnum .44 for his hits.

You're wrong, all right. I remember the title of this movie was a big laugh when I was a youngster, because everyone-- and I mean EVERYONE-- was very familiar with the Ivory soap TV spots and their ponderous claim to being "99 and 44/100% pure."

I have no idea where a previous poster pulled the "64/100" figure... that has nothing to do with either soap ads or this movie title.

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[–] freudified_n_funkified 17 years ago

Well that was probably a typo by the author of that original quoted comment. Or there's an unexplained .20 % we need to be worried about.

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[–] 17 years ago

[deleted]

[–] jccalhoun 16 years ago

Here is an explanation of why Ivory says that http://www.straightdope.com/classics/a4_157.html
(basically it is something they made up as a gimmick)

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[–] TennesseeTarheel 9 years ago

The ivory soap reference is correct. In 1973, As a teenager, I helped my uncle gather slot machines around LA for the opening scene. He had a script and I asked about the title and I learned of the Ivory reference. I hated the thought of my hero, Chuck Connors, playing a bad guy.

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