MovieChat Forums > Planet of the Apes Discussion > What were they thinking?

What were they thinking?


No women? No eye candy? No wonder it flopped!

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The kids loved it. Unfortunately, they don't buy a lot of products. So, the sponsors hit the ground running.

Spenser with an "S", like the poet.

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Are you kidding? Kids make their parents buy lots of toys and things. They account for a sizable amount of advertising related spending.

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Not according to the networks, they like the viewers to be 18-49. The prime buyers. If executives thought it thru, they could see the errors of their ways.

Spenser with an "S", like the poet.

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The head of CBS programming intentionally tried to bury the show from the start, by changing the planned time slot from Tuesday nights to Friday nights, knowing it would get it cancelled. The bastard.

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Silverman, the head of programming, was unhappy that William Paley's wife forced the show on him. However, not sure if it would have done better on Tuesday's against Happy Days.

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Of course back in the early 70s the thinking of networks and advertisers was very different.

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And CBS didn't like the show.

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"The Legacy" and "The Cure" had women guest stars (as humans) and other episodes had them in small roles.

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No eye candy for the chicks either. Could they have cast this thing any lamer. Even the apes were looking shabby. I saw an episode of this last night for the first time in decades, and was shocked at how claustrophobic it made me feel. It looked like it was shot inside a shoe box. No wonder it only staggered to fourteen episodes.

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