Anthology series have mostly not succeeded on TV — especially horror anthologies. We remember Serling’s work because they’re the exceptions. It’s tough to start all over each week with a new cast, story, and setting. The audience never gets a chance to get hooked on any of the three. Think of the biggest series successes of today — Breaking Bad, Walking Dead, even The Simpsons. All benefitted from the cumulative familiarity of actors, characters, and situations, allowing viewers to get deeply invested. That’s why successful series’ ratings grow each year — new viewers join in while older ones stay.
At least both Twilight Zone and Night Gallery had Serling’s commentary bracketing each episode. Ghost Story had Cabot, but he was no Serling. NBC probably felt that his portly British upper-class style put off young viewers, and they were probably right.
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