I caught this again late-night on TCM. I say 'again' because I had seen it before, although I always miss the beginning.
I am a salesperson; 17 years now. I don't sell door-to-door, but I DO sell Business-to-Business (health insurance and now commercial insurance.) As someone who does this for a living 40 hours a week, here is my take on this film:
1. All the cool '60's stuff aside (get to that in a minute) NOTHING HAS REALLY CHANGED. Not kidding here. The annual sales meeting they had (in Chicago, I think?) reminded me SO much of the sales meetings I attend for various insurance carriers. It's all puffery; big shots getting up and making predictions for how much money they're going to pledge to bring in, managers telling salespeople how important they are and what 'valuable' work they're doing, how all it takes is for you to believe you can do it, all that rah-rah-rah stuff.
2. The actual sales process: Again, nothing new under the sun. The way the guys search around and get lost looking for addresses (happens to me all the time despite on-board GPS and Google Maps on my i-phone), rude people, people who waste your time, people who cannot make a decisions, the objections, the excuses, the waffling...all the same as nowadays, in my opinion.
3. The desparation of the salesmen: OMG, it gave me chills watching Paul. As a salesperson who has 'hit the wall' hundreds of times, I could see myself in him. He started to over-think things, getting angry at people who wouldn't buy, getting caught up on in the details, telling his buddy that he was disgusted, not going to go prospecting in the afternoon: all tell-tale signs he was spiraling downward. I wasn't surprised at all that his production fell off.
4. The lies! Also nothing different here. I personally DON'T lie, but I know lots and lots of salespeople who do. "Hi Mrs. O'Connor, I'm from the CHURCH," "I know a lot of Polish people,", "Oh sure, I'm from Taunton too," "I'm the District Manager, you know." And the best one "We have a salesman who actually pays the first month for his customers, that's how much of a devout Catholic he is."
These guys didn't really have to cold call; they had prospect cards that people filled out in church that then get distributed to them. Probably a free gift of some kind (that crappy poster) and that gets them in the door to then push the Bible, plus the CPE (Catholic People's Encyclopedia.)
5. The boss: Same as the new boss. I wanted to punch that smarmy fat little jerk's face. "I don't want excuses." "Brother, are you trying to help me, because brother, please don't help me." What an obnoxious azz; pretty much like every single sales manager I've known. Loved his buttoned up wife with her beehive hair-do and girdled body.
The things that were totally DIFFERENT than selling nowadays:
1. Driving to prospects is SO MUCH better now that we have Satellite radio, CD players, Bluetooth. I can drive around for hours and listen to books on tape, the Comedy Channel, my old Led Zeppelin CD's...it makes a big difference because sales IS soul-crushing, and anything that keeps you distracted and relaxed is gold.
2. The buying process: The longer the process is drawn out, the more chances for the buyer to change their mind and back out. The way I sell now, everything is done in an instant on a laptop. Once the sale is over, you talk about anything BUT the fact that that person has just parted with their hard-earned dollars. The little coupon books, the wet signatures, the invoicing, UGH, I'm so glad it isn't done that way anymore (well, 99%.)
I loved the '60's stuff...the chain smoking (should have put that under "same stuff" because truthfully, over 1/2 of the salespeople I know smoke due to stress of the job.) The guy playing the instrumental Percy Faith version of a Beatles tune was pricless. Women in curlers, women NOT working during the day, loved it.
So that's my take on it. I agree with the reviewer that this should be compulsory viewing for all people in outside sales. It's a tough way to make a living, but for me, nothing would or could be worse than sitting in a cubicle under fluorescent lights 8 hours a day, so I'm in the right job...
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