Not a Failure Yet


http://paidcontent.org/2013/05/17/binge-watching-forces-one-life-to-live-all-my-children-producers-to-cut-back-on-new-episodes/

... at least according to this article I read. The reason for the episode cut backs seems to be PP way of working with this new medium. OLTL and AMC are really the first two "big" TV series to air exclusively on-line. So because of that it is going to take some time for production companies and advertisers to figure things out.

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"OLTL and AMC are really the first two "big" TV series to air exclusively on-line. So because of that it is going to take some time for production companies and advertisers to figure things out."

Well, there's "Arrested Development". That's a pretty big deal. It was revived and is airing exclusively through Netflix.

But, while I'm not calling the shows failures, if they were "hits," PP wouldn't be making such a drastic production change so early in the game.

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The thing is with Netflix they have pretty much ventured into making original programming assuming that viewers would binge watch their content. For some reason, at least that is what I inferred from this article, PP and the advertisers assumed that viewers would watch each episode of OLTL and AMC daily instead of all at once. So because viewers are watching the episodes all at once it may make more sense to reduce the amount of total episodes made in order to help viewers fall less behind on the shows. Because when viewers fall too far behind they will generally quit watching a show, which is something PP wants to avoid.

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"So because viewers are watching the episodes all at once it may make more sense to reduce the amount of total episodes made in order to help viewers fall less behind on the shows. Because when viewers fall too far behind they will generally quit watching a show, which is something PP wants to avoid."

Well, that is what PP's party line is. But if the show was truly "must see," then viewers would not miss an episode...

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That could be true. But I think 2 episodes a week could work better with most peoples schedules than 4 (or 5) episodes a week. I know in the long run that 2 episodes a week will work better with my schedule than 4 or 5. And even though I like the show and would like to continue to watch it I know that at some point I wouldn't be able to keep up with all four or five episodes. So hopefully this change works out for everyone.

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I think PP's thinking is that they want viewers to watch BOTH AMC and OLTL. Personally, I've watched both and GH. In the past, I've gotten behind before, but that was what DVR was invented for. A few months ago, I was months behind on GH but got caught up in just a few weeks, thanks to YouTube. For a company that touts the new digital age, PP seems to be stuck in the mindset of yesteryear.

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I agree about PP seemingly having an older or narrow mindset about the whole thing. In the long run it shouldn't really matter when viewers watch both OLTL and AMC. What should matter is if viewers watch them at all. Instead of focusing on how many viewers watch each show daily they should focus on how many viewers watch them monthly or even every 2 or 3 months. That would probably give them a better idea about how many viewers are watching their shows.

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