Masculin Feminin / Children of Marx and Coca Cola

I think Paul is just as much a bubblehead as any of the girls. The "Marx" stuff he spouts is very superficial- just a performance art to impress girls.

G-dard meant that young people think they are smart and know everything (because they're living in the moment and full of intense political/social awareness and a desire to do something about that awareness, and they are surrounding themselves with people whom they believe are the greatest minds of their time), but they're really not, they're wasting away in the furnace of their own narcissism, self-centeredness, commercialism, consumerism, materialism, desire for personal gratification, etc.

The young generation felt like they were intelligent and a force-of-society, making things happen (Marx = intellectualism, knowledge, awareness, concern, compassion, action), but in reality they did nothing but litter and loiter, smoke and drink, have sex and prattle on without action, have abortions and act with random violence (Coca-Cola = shallowness, satiate your materialistic/consumeristic desires, waste away).

G-dard was dissecting and partially slamming the anti-establishment, anarchist, revolutionary youths - especially students - and movements of his time.

The children of Marx and Coca-Cola are all superficial ineffective non-entities that are part of the problem, and they are in control of the future...

Yes, I got the same thing, but the "Marxism" of the males, the tonic water over Coke, or the girl from the "Pepsi generation," is, was, still an affect, a different product from a different part of the same store. Maybe. Godard himself, while once holding conservative beliefs that veered right, became very political to the Maoist left, and an activist that for more than a decade alienated his fans with rarely shown long video format party line works that one would have to stretch far to call commodities by definition. I think that whether or not he was sticking it to both the children of Marx and the Children of Coke in equal measure (I don't think he was), there was something of Godard in the character played by Jean-Pierre Léaud, and certainly, completely, in the voice interviewing Miss 19. Godard was changing, politically, and increasingly felt that he and other film makers should stand with the worker and the leftist youth movements. Two years later, he took the stage at the Cannes film festival and proclaimed that the festival should end in solidarity with the worker and student movements that were tipping towards revolution in France, and many directors pulled their films.

The moon is dead. Long live the moon.