Coors Beer sign


Notice Coors Beer neon sign in window of the bar??

Some of you may not know it was not available East of the Mississippi River until not that long ago. Plot of Smokey and the Bandit revolved around getting some from Texas to Atlanta as you may recall.

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Not only the Coors sign, but the Pepsi machine too. It makes me wonder if these were some of the earliest examples of product placement?

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