This movie is just a rip-off of the Rod Serling Twilight Zone "Hitch-Hiker" episode that aired a year before this movie was made. The only reason this movie was made was because the director had $30,000 to spend and was fascinated with an abandoned carnival he saw in Utah.
I agree. And in my opinion, very poorly done! I can't imagine why anyone would like this film.
Well, there's your problem right there in your words... "I can't imagine" - you see? You have no imagination. This film is an extremely cleverly made psychological terror trip... shot on a pittance over three weeks with a five-person crew and local cast. It's way creepier than anything in the current run of jump-scare, loud orchestral hit schlock that passes for horror.
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Or its just based off the same Urban Legend (the vanishing hitchhiker) but even still the ghouls are way creeper and a lot more different, it's set in a creepy carnival and a town not a highway.