'Life' Cereal in the grocery store scene

Anybody notice the part in the grocery store scene where Bob Hope rolls his cart past a display of "Life" cereal (a cereal made popular thanks to those "Mikey" ads back in the 70's)? This movie was made in 1961, and apparently "Life" cereal was introduced in that same year, 1961. So I guess this movie served as an excellent product placement vehicle for the cereal.