A very racially charged movie. I am struck by the fact that Elvis here played a man who is rejected by everybody, even somewhat by his own family. Certainly the only Elvis flick with no romantic interest for his character (don't let the promo shot with Barbara Eden fool you), although in Love Me Tender his own wife pretty much rejects him for his brother.
BTW, the melancholy love song Summer Kisses, Winter Tears was supposed to be in this movie but was left out, and it seems it would have been impossible to fit it into the storyline. Britches, the other song that didn't make it in, would have been much more appropriate.