Why would Disney re-release it in theatersq
If it didn't really succeed at first?
share(*Shrug*) Well, if at first you don't succeed...
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MovieChat Forums > Sleeping Beauty (1959) Discussion > Why would Disney re-release it in theate...
Keep in mind, Pinocchio, Fantasia, and Bambi weren't successful at the box office during their initial theatrical run, but they were re-issued years later and made enough profit to recoup their initial losses. When Sleeping Beauty was re-released in 1970, they were hoping its re-issue would vindicate its reputation and make money like the original classics did. (https://news.google.com/newspapers?nid=888&dat=19790929&id=5UxSAAAAIBAJ&sjid=b3wDAAAAIBAJ&pg=6772,3607266&hl=en)
What we do in life, echoes in eternity.
but why would they do that? I ask because it's so radically different from today's practices were if a movie isn't number one on opening day it's dropped like a sack of potatoes.
shareBecause home video didn't exist at that time. The only way to see a classic film produce decades ago was either from a theatrical re-release or on television. Especially with Disney, it was standard practice for film studios back in those days to re-release their classic films in theaters because they made money. Films like Gone with the Wind and Snow White and the Seven Dwarfs benefited greatly from theatrical re-issues. When home video formats like VHS came along, it basically replaced that.
As for Sleeping Beauty, probably because it had been withheld from distribution for a decade, the initial mixed reaction had subsided and a new generation can watch it with an open mind.
What we do in life, echoes in eternity.
As for Sleeping Beauty, probably because it had been withheld from distribution for a decade, the initial mixed reaction had subsided and a new generation can watch it with an open mind.
I can't see why they would do that. share
If you read the article I posted earlier, you would know. When it was re-released in 1979, Woolie Reitherman said he and the Disney corporation was hoping young adults would appreciate the artistry that went into Sleeping Beauty.
What we do in life, echoes in eternity.
You are missing my point.
shareAnd what was your point exactly? Why Disney would re-release a film that had been withheld from public viewing for over a decade?
What we do in life, echoes in eternity.
no, why would they re release a film that didn't make a profit on its initial run and didn't get good reviews either.,
shareBecause like I said before, it was re-released to make money. Pinocchio], Bambi, and Fantasia didn't return a profit either, but they eventually did on their next re-release. During its initial release, Sleeping Beauty lost only $1 million because it didn't enough gross enough to pay down the marketing costs, at least according to this website: http://www.laughingplace.com/w/articles/2014/10/06/from-the-vault-the-history-of-sleeping-beauty/ It's not that much of a loss and the studio eventually recovered from it with 101 Dalmatians. When the film got re-released in 1970, it made $3.5 million and returned a profit.
Compare to today, when a film flops at the box office, studios will still use other avenues to recover the costs. They will distribute the film on home media (Blu-Ray, DVD), sell digital copies, and sell it for television rights. Eventually, over time, the film will return a profit. They just don't pull a film and don't release it ever again.
What we do in life, echoes in eternity.