Sentiment and obstinacy
The memoirs by Art Kelim (AKA Tab Hunter) confirm why this movie is such a fizzer.
The film was hamstrung by veteran George Abbott who did it on Broadway and was unable to release his heavy-handed grasp to his cinematically-flexible co-director, Stanley Donen.
Verdon and Walston may have wowed the audiences on Broadway but neither of them appeal to a wider audience. Art Kelim (AKA Tab Hunter) may have got top billing but he was mistreated by rest of the cast who were imported holus-bolus from Broadway.