You end up HATING the townspeople (SPOILERS!)
You end up hating them for how quickly they are willing to sell out Glenn Ford to prevent the town from being burned.
They go from solemnly vowing to protect Glenn Ford and keep his gunslinging prowess a secret...to saying, basically, "If you don't go out there and fight Broderick Crawford, then by God we will PUSH you out!" in three shakes of a lamb's tail!
Unbelievable. I still can't believe how, at the end of the movie, Ford and his wife would decide to stick around.