Yep, I remember this too, except in Southen California I don't think there were any Zippy-Marts. The 80's saw the last gasp of old films like these being played in prime-time. The local channel 5 (KTLA) used to do theme weeks - like all 5 'Planet of the Apes' films, or Frankenstein films, etc.
I remember channel 5 doing that too, all the way up into the 90s until it became part of the WB network, and later CW. However, it may have seemed to be the "last gasp" of movies in prime time, but that has now been turned around with digital TV broadcasting.
If you are in the LA area still, you can get these channels showing pretty much all movies:
This TV - 5.3
Movies! - 13.3
Movies! is the better one as it shows them uncut and in widescreen whenever possible. And, if you can believe it, they actually REMOVE THE BOTTOM CORNER LOGO after a couple of seconds so you can watch the film without distraction!! There should be an FCC rule that they all have to do that.
You can also get these channels which show a good number of feature films, sometimes in prime time:
Cozi TV - 4.2
Antenna TV - 5.2
Bounce - 13.1
Ion - 30.1
I am getting over 100 digital channels from an antenna that look better than cable and we are 70 miles from LA. Screw the cable company and their $100 monthly fees.
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