That's only partially correct. Certain kinds of rumors about the filming of movies or the actors in them were, if not started, certainly not discouraged as far back as the silent film era. In one of MGM's most popular silent films, the1925 silent version of "Ben-Hur: a Tale of the Christ", it was said that the filming of the famous chariot race got at least one man and several horses killed. Since animal and actor welfare was definitely less of a concern back then it was plausible. Lots of other rumors eventually surrounded the movie as well.
The studio allowed most of these stories to go unchallenged because it drove people into the theaters. It didn't take the invention of film to know human nature; even now you can always get an audience for a good train wreck. By 1925 moviegoers had already shown they would see a movie more than once just to experience a big set piece, and the chariot race was the first of its kind. In addition the lead, Ramon Novarro, was rumored to be homosexual and it didn't hurt back then to have audacious counter-rumors floating around to take the focus off of his personal life.
The great stuntman and second unit director Yakima Canutt spent two years training horses and drivers and choreographed the chariot race for the 1959 William Wyler-Charleton Heston sequel. He said in interviews he didn't think any stuntmen or horses were killed in the earlier version, and Canutt was probably the one person who had studied that footage and filming notes more than anyone else. Last time I looked on You Tube both chariot races were available in full. Incredible filmmaking to this day.
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