Superman's Secret Identity is No Longer Clark Kent (article)
http://www.slashfilm.com/new-superman-secret-identity/
This was about the only place I think an intelligent discussion of this concept could take place. Apparently in the new comics, they are ditching Clark Kent because he was exposed and he develops another secret identity. I've not read this new comic, so I might be totally wrong about this. But if everyone knows that Clark Kent is Superman, they know what he looks like so having him change his name and have to entirely fake an identity sounds like a lot of overhead and a much higher risk than being Clark Kent was. In wonder if this generation of writers, and I'm assuming they are younger guys coming up with this, have been influenced by the Don Draper character on the TV Series Mad Men.
I'd be interested in the comments of others about this. I always wondered what would have happened to Superman after his secret identity was exposed to the world. I just figured he would stop being Clark Kent and be Superman full-time. I like him being able to be Clark Kent, because that was a real person who had adopted parents and who lived a regular life with friends.
I realize they are trying to gain more attention to the comic this way, but it's hard to feel like this is a core character trait that shouldn't be altered.