The song is a "standard" in that is never really goes away. Standards get recorded over and over again by different singers in every generation.
Having said that, it could just be that they liked the title. I myself, this very night, am writing a treatment for a new rom/com and that song popped into my head as a potential title. I had to do a search on imdb to see if had been used before. As it turns out there have been 4 features using the same title, plus various TV productions and shorts, etc.
So, to answer your question, they probably thought, like I did, that it was a great title for a movie.
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