First time I saw this in the late 1960s was on "The Late Show" on CBS in New York City. We had a color TV by then, but the broadcast was in black-and-white - there was actually an advisory about this before it started. I think this was the case as well the second time I caught a telecast - I finally wrote to CBS about it - they replied that their film distributor was unable to supply a color print that was up to their standards.
Not sure if I'd seen it in color before I saw it on the big screen at a theater that specialized in vintage films, but that viewing was simply glorious, like watching a painting in motion - I stayed to see it twice. Subsequent viewings on TV were in color, as of course were the VHS and DVD releases (the latter is also glorious).
In my case, self-absorption is completely justified.
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