I too love 3-strip T'color and can recommend some earlier gems (not all available on DVD, but I have them all on VHS or BETA). BECKY SHARP (1934) was the first full-color feature, but be careful and seek out the restored version. The same is true of some of the other early T'color features, e.g. A STAR IS BORN (1937) and NOTHING SACRED (1938). Sadly, many DVD releases of such titles feature the washed-out color of so many long-circulating public-domain titles.
I believe TRAIL OF THE LONESOME PINE (1936) was the earliest outside location film shot in the great 3-strip process, and it's simply gorgeous. Then there's DRUMS ALONG THE MOHAWK (1939) and NORTHWEST PASSAGE (1942), both available in excellent transfers. CRASH DIVE (1943) was, I think, the first 3-color war movie, also the first color film I saw on the big screen, shortly post-war.
Two of my favorites are Korda productions, THE THIEF OF BAGDAD (1940) and THE JUNGLE BOOK (1942), both glorious entertainments for young and old. If you like COLONEL BLIMP and THE RED SHOES, by all means seek out another wonderful Powell-Pressburger film, BLACK NARCISSUS (1948), perhaps the best of them. With all of these, be careful not to get stuck with an inferior transfer.
Lest I forget, don't overlook GONE WITH THE WIND and THE WIZARD OF OZ, which are often thought of as the earliest color features. We do often take them for granted. If anyone has any additions or corrections (this is all from memory), I welcome them.
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