Just as the old tradition of live performers in a movie showing setting, handling introductions or doing a raffle or fund-raising went out of style, so did the sing-a-long. Audiences at the time were accustomed to sing-a-longs, part of the communal experience. It is not totally dead, sort of kept alive with the Rocky Horror Picture Show chant along with the dialog routine we see nowadays at midnight movies.
When I lived in Cleveland, Ohio we had a movie theater the New Mayfield located in our Little Italy, near the cemetery where Pres. Garfield is famously buried, and the owner named Sheldon Wigod (who died a couple of months ago) would introduce each film with a background about the actors or director and some anecdote. This was a revival house, not a first-run theater, but even art houses & revival theaters rarely did this. It was just his personal touch and I'll never forget the extra mile he would go to connect with an audience. Progress (that illusion) means now our theaters are automated so we don't even have a real live projectionist to talk back to (when things went wrong, as in lamp going out in the projector or film breaking). Digital projection is the rule and I miss the old methods, warts and all, just as I prefer the warmer sound of 45s and LPs to modern music playback methods.
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