The shift allowed a bit of deception as to who had the ball. As others have said, it was later made illegal to have more than one man in motion at a time prior to the snap of the ball.
When I was in high school, I played for an innovative coach who taught us a formation known as the "spinner single wing". In that formation a spinner back and tail back lined up side by side in a shotgun(a few yards behind the center), and the first move was normally a spin move by the spinner back(hence his name). The formation also allowed for a direct snap to either the tail back or either of a couple of others who could be brought into motion. In the last couple of years, the direct snap has gained popularity in college and the NFL.
Coach explained to us on the first day of practice that, when we were good enough, he should be able to stand where the middle linebacker would be and not know where the ball went. The offense was built on deception much the same as the Rockne shift. It was a lot of fun to play, and we were very successful with it. It was especially fun to draw up new plays and pitch them to coach; he was a great guy, and occasionally, he'd put one of our plays in the playbook.
Best Wishes,
Fitz
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