There have been plenty of pretty bad rulers--Wilhelm II wasn't great, for (world war) one. Remember, 19th century and 20th century European monarchs had less power than their previous manifestations, so some of the horrible-ness might have also been concealed by political impotence.
Had Maximilian established a strong parliamentary tradition in Mexico, it's hard to see why the position of a hereditary monarch would be of any importance in the first place. If, on the other hand, the "emperors" of Mexico exercised effective power, it would have been tantamount to a chain of dictatorships. In other words, I find it hard to believe that Maximilian offered realistic hopes for a strong Mexican government--he was an outsider propped up to suit a failed French colonial venture.
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