It was 1937, not the Old West
The reviewers keep harping on what they think is incongruous... the refrigerated trucks and the airplanes and short wave radios. The movie is set in a western town in 1937. That's why all the modern things. The audience was Great Depression era and they WANTED songs because that's what Gene was famous for. Certainly it was not his acting. There was no TV back then and the movie goers wanted to see radio stars no matter how good or bad the songs were. The gags were slapstick because Gene's movies were 60 minute wonders and not Shakespeare. Before you watch these movies, put on your 1937 glasses. These are movie history. It is amazing they were saved.
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